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Obstacles Advancing Msmes in Indonesia’s Coastal Areas to Support Economic Growth in the Digital Era

In: Proceedings of the International Conference on Business, Accounting, Banking, and Economics (ICBABE 2022)

Author

Listed:
  • Rani Apriani

    (Universitas Singaperbangsa Karawang, Faculty of Law)

  • Pamungkas Satya Putra

    (Universitas Singaperbangsa Karawang, Faculty of Law)

  • Fety Nurlia Muzayanah

    (Universitas Singaperbangsa Karawang, Faculty of Law)

  • Venni Avionita

    (Universitas Singaperbangsa Karawang, Faculty of Law)

Abstract

One of the ways to improve the economy in the digital era in Indonesia is the involvement of MSMEs. MSMEs (Micro, Small and Medium Enterprises) are the most significant part of the economy in Indonesia. Digitalization of MSMEs allows businesses to have a wider marketing reach and even reach remote parts of the country. Digitizing MSMEs can maintain productivity and also maintain income when the digital era is preferred by consumers in shopping and transactions. However, there are several obstacles in advancing MSMEs in Indonesia’s coastal areas in this digital era. The government and related parties must be able to encourage digital transformation in order to accelerate global recovery. Digital transformation in Indonesia’s coastal areas is one of the obstacles to advancing existing MSMEs. Lack of knowledge and ability to use digital services is one of the factors that makes it difficult for MSMEs to develop in the digital era.

Suggested Citation

  • Rani Apriani & Pamungkas Satya Putra & Fety Nurlia Muzayanah & Venni Avionita, 2023. "Obstacles Advancing Msmes in Indonesia’s Coastal Areas to Support Economic Growth in the Digital Era," Advances in Economics, Business and Management Research, in: Chih Wen-Hai & Ali Mursid (ed.), Proceedings of the International Conference on Business, Accounting, Banking, and Economics (ICBABE 2022), pages 349-357, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-154-8_30
    DOI: 10.2991/978-94-6463-154-8_30
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