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The Role of Resources and Capabilities in Airline Competitiveness and Competitive Position: The Case of Vietjet Air

In: Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in the World of Uncertainties (ICECH 2022)

Author

Listed:
  • Thoa Hoang Thi Kim

    (Vietnam Aviation Academy, Department of Business Administration)

Abstract

The purpose of this study is to develop a model that depicts the effect of resources and capabilities on airline competitiveness and competitive position. The scale and research hypotheses are tested using data from a survey of 570 Vietjet Air employees. The study’s findings confirmed the significance of resources and capabilities in competitiveness and airline competitive position. Resources far outnumber capabilities when it comes to creating competitive advantages at the product level. Capabilities, on the other hand, play a larger, but not significant, role in competitive position. Furthermore, the findings of the study confirm that competitiveness serves as a partial moderator in the impact of resources and capabilities on airline competitive position. The study’s findings form the basis for recommending implications for focusing on effectively utilizing resources and maximizing capabilities in order to improve airline competitiveness and competitive position in the Vietnam aviation market.

Suggested Citation

  • Thoa Hoang Thi Kim, 2023. "The Role of Resources and Capabilities in Airline Competitiveness and Competitive Position: The Case of Vietjet Air," Advances in Economics, Business and Management Research, in: Tra Lam Pham & Quang Huy Pham (ed.), Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in the World of Uncertainties (ICECH 2022), pages 112-126, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-150-0_8
    DOI: 10.2991/978-94-6463-150-0_8
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