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Analysis of Z Generations Toward Stock Investment Intention: Testing the Theory of Planned Behavior

In: Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)

Author

Listed:
  • Ilham

    (Bosowa Polytechnic)

  • Sri Sundari

    (Hasanuddin University, Faculty of Economics and Business)

  • Muhammad Irdam Ferdiansah

    (Hasanuddin University, Faculty of Economics and Business)

Abstract

This study aims to determine the impact of Z Generations intention to invest in stocks, thereby determining the impact of subjective norms on Z Generations intention to invest in stocks and determine the impact of this study. The effect of perceived behavioral control on the intention to invest in stocks of Z Generations. stocks. This study uses a quantitative analysis method based on descriptive data, the data used in this study is primary data. The population of this study included Bosowa Polytechnic students classified as Z Generations, totaling 200. The results showed that controlling for attitude and perceived behavior had a significant effect on investment intention. Gen Z shares. The higher the Gen Z stock investment intention and the smaller or less perceived barriers to investment, the stronger the intention to invest in stocks. Meanwhile, the subjective norm has no significant impact on Gen Z’s intention to invest in stocks. This is due to lack of normative beliefs and lack of motivation to follow people’s opinions. another determines the subjective norm.

Suggested Citation

  • Ilham & Sri Sundari & Muhammad Irdam Ferdiansah, 2023. "Analysis of Z Generations Toward Stock Investment Intention: Testing the Theory of Planned Behavior," Advances in Economics, Business and Management Research, in: Muhammad Irdam Ferdiansyah & Daniella Cynthia Sampepajung & Insany Fitri Nurqamar & Rakhmat Prima Nu (ed.), Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022), pages 564-573, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-146-3_53
    DOI: 10.2991/978-94-6463-146-3_53
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