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Analysis of the Implementation of the Pentahelix Model as a Way Out to Save Micro, Small and Medium Enterprises (MSMEs) During Covid 19 in Tangerang City

In: Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)

Author

Listed:
  • Tubagus Sani Soniawan

    (Hasanuddin University)

Abstract

The COVID-19 outbreak hit all over the world, including Indonesia. This disease affected all aspects of people’s lives in Indonesia. Micro, small, and medium-sized enterprises (MSMEs) on a large scale are among those affected. MSMEs are one of the most important foundations of the economy in this country, accounting for 64,19 million of the total number of businesses in Indonesia. The government is working with all parties to be able to help revive or find a strategy to be able to recover this sector again. The purpose of this article/research is to analyze the role of the government, academics, community, business world, and media in encouraging the development of MSMEs in Tangerang City during the COVID-19 pandemic. Using a qualitative descriptive method to describe the actual conditions that occurred in Tangerang City. This study finds that the application of the pentahelix model is that the role of five actors or sectors, namely government, business, community, academics, and media, in developing MSMEs has been carried out by the government of Tangerang City.

Suggested Citation

  • Tubagus Sani Soniawan, 2023. "Analysis of the Implementation of the Pentahelix Model as a Way Out to Save Micro, Small and Medium Enterprises (MSMEs) During Covid 19 in Tangerang City," Advances in Economics, Business and Management Research, in: Muhammad Irdam Ferdiansyah & Daniella Cynthia Sampepajung & Insany Fitri Nurqamar & Rakhmat Prima Nu (ed.), Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022), pages 331-338, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-146-3_34
    DOI: 10.2991/978-94-6463-146-3_34
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