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Effect of Entrepreneur Capability on Competitive Advantage on MSMEs Makassar City Through Innovation Capability

In: Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)

Author

Listed:
  • Nurul Fadilah Aswar

    (Hasanuddin University, Doctoral Program, Faculty of Economics and Business)

Abstract

MSMEs contributes greatly to the economy of a country, including Indonesia. This research is to determine the effect of entrepreneurial capability on competitive advantage in MSMEs in Makassar City through entrepreneur capability as well as innovation capability. The methodology used in this research is a quantitative method. The samples used in this study were 85 MSMEs located in Makassar City. The data collection technique used was a questionnaire. Methods of data analysis using SmartPLS. The results of the study show (1) Entrepreneur Capability has a significant influence on the Competitive Advantage of MSMEs in Makassar City with a t-statistic value of 8.203 > 1.96 and a p-value of 0.000 1.96 and a p-value of 0.000

Suggested Citation

  • Nurul Fadilah Aswar, 2023. "Effect of Entrepreneur Capability on Competitive Advantage on MSMEs Makassar City Through Innovation Capability," Advances in Economics, Business and Management Research, in: Muhammad Irdam Ferdiansyah & Daniella Cynthia Sampepajung & Insany Fitri Nurqamar & Rakhmat Prima Nu (ed.), Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022), pages 322-330, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-146-3_33
    DOI: 10.2991/978-94-6463-146-3_33
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