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The Importance of Social Media in Improving SMEs Performance

In: Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)

Author

Listed:
  • Andi Rifqah Purnama Alam

    (Hasanuddin University)

  • Muhammad Asdar

    (Hasanuddin University)

  • Musran Munizu

    (Hasanuddin University)

  • Andi Nur Bau Massepe Mappanyompa

    (Hasanuddin University)

Abstract

Adoption of technology such as social media and e-commerce has a posi-tive impact on Small and medium-sized enterprises (SMEs), supported by external and internal factors, one of the external factors that predict SMEs wanting to use social media is during the COVID-19 pandemic, was when customers prefeed to do online purchasing activities during teh pandemic. This study aims to examine the benefits of social media for SMEs that im-plement and the factors involved in the adoption of social media. The re-search method is a systematic literature review (SLR) that collects research results in the form of 19 journal articles published from various sources be-tween 2019–2022 that examine social media with the performance of SMEs. The results show that the adoption of social media has a positive effect on the performance of SMEs, both directly and indirectly. This study suggests that SMEs operating in developing countries need to adopt SM as it provides several new ways of doing business, thereby sharing and maintaining innovation skills.

Suggested Citation

  • Andi Rifqah Purnama Alam & Muhammad Asdar & Musran Munizu & Andi Nur Bau Massepe Mappanyompa, 2023. "The Importance of Social Media in Improving SMEs Performance," Advances in Economics, Business and Management Research, in: Muhammad Irdam Ferdiansyah & Daniella Cynthia Sampepajung & Insany Fitri Nurqamar & Rakhmat Prima Nu (ed.), Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022), pages 124-131, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-146-3_13
    DOI: 10.2991/978-94-6463-146-3_13
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