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Is Wise? Use the Paylater Feature During a Pandemic Period

In: Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)

Author

Listed:
  • Parada Jamot Parasian Tambunan

    (IPB University)

  • Nabila Ramadhani Rahmawati

    (IPB University)

  • Permata Ayoe Zahara

    (Indonesian College of Economic Management)

  • Ika Indah Smaradhani

    (Indonesian College of Economic Management)

  • Loo Wan Qin

    (Universiti Utara Malaysia)

  • Lokita Rizky Megawati

    (IPB University)

Abstract

This study aims to analyse how the paylater is used in the current purchasing process, including the advantages and disadvantages of using it. The method used is a qualitative method in the form of literature review from various journals in previous research. The findings of this study are that the use of paylater in the process of purchasing goods is a very good business innovation because in addition to increasing product sales, the use of paylater schemes also provides convenience and increases consumer loyalty. However, the use of paylater also has some disadvantages such as increased consumer behaviour, messy consumer finances, bad credit, and even the threat of data hacking so that in its implementation certain adjustments need to be made to run well.

Suggested Citation

  • Parada Jamot Parasian Tambunan & Nabila Ramadhani Rahmawati & Permata Ayoe Zahara & Ika Indah Smaradhani & Loo Wan Qin & Lokita Rizky Megawati, 2023. "Is Wise? Use the Paylater Feature During a Pandemic Period," Advances in Economics, Business and Management Research, in: Siti Jahroh & Khairiyah Kamilah & Asaddudin Abdullah & R. Dikky Indrawan & Sulistyo (ed.), Proceedings of the Business Innovation and Engineering Conference (BIEC 2022), pages 196-203, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-144-9_19
    DOI: 10.2991/978-94-6463-144-9_19
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