IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-144-9_13.html

Increasing the Business Competitiveness of “Brownies Buah Boome”

In: Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)

Author

Listed:
  • Bumiarsa Hanggoro

    (IPB University, School of Business)

  • Anita Primaswari Widhiani

    (IPB University, School of Business)

  • Mohamad Syamsul Ma’arif

    (IPB University, School of Business)

Abstract

“Brownies Buah BOOME” is the producer of affordable nutritious fruit filled brownies in Bekasi. They encounter fierce competition due to the availability many similar products in the area. Some of its competitors has the benefit of early entry to the market and has captive market. The Covid-19 pandemic affects its sales during the early days of the pandemic. This study aims to determine the competitiveness of “Brownies Buah BOOME” and identify ways to increase its competitiveness. Data collected from September 2021 to March 2022 through a series of interviews with the owner and customers. This study uses qualitative research methods with descriptive analysis techniques. The business is evaluated by the five factors of competitiveness: cost, quality, flexibility, delivery, and innovation. The results show that the business is competitive enough in terms of quality, flexibility, delivery and innovation. But the business needs to pay attention to the competitiveness factor of cost. We find that the business needs to reduce waster of materials in order to be more competitive.

Suggested Citation

  • Bumiarsa Hanggoro & Anita Primaswari Widhiani & Mohamad Syamsul Ma’arif, 2023. "Increasing the Business Competitiveness of “Brownies Buah Boome”," Advances in Economics, Business and Management Research, in: Siti Jahroh & Khairiyah Kamilah & Asaddudin Abdullah & R. Dikky Indrawan & Sulistyo (ed.), Proceedings of the Business Innovation and Engineering Conference (BIEC 2022), pages 133-137, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-144-9_13
    DOI: 10.2991/978-94-6463-144-9_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-144-9_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.