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Analysis of Audi's Marketing Strategy in China

In: Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)

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  • Jiayi Yin

    (Shanghai Ocean University)

Abstract

Audi, as one of the top three luxury car brands (BBA) in China market, has always been the first choice for consumers to buy luxury car. Audi, as a high-end brand of Volkswagen, entered China very early. In 1988, Audi realized its first domestic production. After more than 30 years of localization, Audi has not only had a say in the domestic automobile market, but also has been far ahead in sales. For most people who are not versed in cars, one important factor that can influence their choice is marketing. So I deeply study the marketing strategy, target population and price strategy of Audi, which help Audi leave a wide and deep impression on ordinary people.

Suggested Citation

  • Jiayi Yin, 2023. "Analysis of Audi's Marketing Strategy in China," Advances in Economics, Business and Management Research, in: Yushi Jiang & Guangming Li & Wilson Xinbao Li (ed.), Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023), pages 768-777, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-142-5_87
    DOI: 10.2991/978-94-6463-142-5_87
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