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An Analysis of China’s Cosmetics Market: Taking Estee Lauder Companies Inc. as an Example

In: Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)

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  • Jiarong Gu

    (The University of Queensland, School of Economics)

Abstract

Estee Lauder makes a brilliant performance in China's cosmetics market and occupies a large market share of the middle and high-end products. Studying the performance of Estee Lauder Companies Inc. Will give the raising Chinese local cosmetics companies an insight into successful business paten. The cosmetics market in China is constantly improving, as well, an increasing number of local cosmetics companies start entering the competition of the high-end market. This paper finds that Estee Lauder is in a monopolistic competitive market, and it takes efforts to make good use of advertising in order to reduce the impact of asymmetric information. In addition, I provide evidence and analysis for the irrational behavior of consumers.

Suggested Citation

  • Jiarong Gu, 2023. "An Analysis of China’s Cosmetics Market: Taking Estee Lauder Companies Inc. as an Example," Advances in Economics, Business and Management Research, in: Yushi Jiang & Guangming Li & Wilson Xinbao Li (ed.), Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023), pages 536-542, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-142-5_60
    DOI: 10.2991/978-94-6463-142-5_60
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