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Research on the Market Situation and Positioning of the Tequila Industry: A Case Study of Teremana Tequila

In: Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)

Author

Listed:
  • Jing Feng

    (University of Glasgow)

  • Linruyuan Tan

    (University of Glasgow)

Abstract

The purpose of this report is to investigate the market situation of Teremana Tequila and evaluate its positioning strategy. This report gets more accurate analysis through product life cycle analysis, target market analysis, market segmentation, competitor analysis and SWOT analysis. Due to the lack of disclosure of financial information, future investigators should collect raw data for research, as this will provide detailed information about the research topics.

Suggested Citation

  • Jing Feng & Linruyuan Tan, 2023. "Research on the Market Situation and Positioning of the Tequila Industry: A Case Study of Teremana Tequila," Advances in Economics, Business and Management Research, in: Yushi Jiang & Guangming Li & Wilson Xinbao Li (ed.), Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023), pages 363-370, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-142-5_40
    DOI: 10.2991/978-94-6463-142-5_40
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