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Strengthening the Magersaren Community in Producing and Marketing Handicrafts Based on Natural Waste for Economic Independence in Boro Sumbersari Hamlet (UB Forest), Malang Regency

In: Proceedings of the 2022 Brawijaya International Conference (BIC 2022)

Author

Listed:
  • Yusfan Adeputera Yusran

    (Universitas Brawijaya, Department of Architecture, Faculty of Engineering)

  • Tatiek Koerniawati Andajani

    (Universitas Brawijaya, Department of Socio-Economics, Faculty of Agriculture)

  • Ika Atsari Dewi

    (Universitas Brawijaya, Department of Agroindustrial Technology, Faculty of Agricultural Technology)

  • Femiana Gapsari Madhi Fitri

    (Universitas Brawijaya, Departement of Mechanical Engineering, Faculty of Engineering)

  • Nanda Dewi Pertiwi

    (Universitas Brawijaya, Department of Architecture, Faculty of Engineering)

  • Anne Marie Scully

    (Universitas Brawijaya, Department of Architecture, Faculty of Engineering)

Abstract

Plenteous natural potential has not guaranteed the welfare of the people who settle around it. The same is true for the Magersaren settlers who live in Boro Sumbersari Hamlet, Karangploso District, Malang Regency, which is also a forest area managed by Universitas Brawijaya (UB Forest). This study aims to describe the community service activities carried out by UB lecturers and students in empowering the Magersaren community who live in UB forest to process their natural wealth into handicrafts as well as to market them. This study uses qualitative method to examine the entrepreneurship and the participatory behavior of the Magersaren people. The result shows that craft production requires creativity and product innovation based on perseverance. The knowledge gained in this research activity is the application of this concept of social green entrepreneurship which combines the three pillars of ecological, economic and social sustainability; can contribute to strengthening the Magersaren community self-sufficiency in handicraft production, and a lot of rural parts in Indonesia which are culturally and naturally rich of potentials. This leads us one step forward in helping their green economy to thrive.

Suggested Citation

  • Yusfan Adeputera Yusran & Tatiek Koerniawati Andajani & Ika Atsari Dewi & Femiana Gapsari Madhi Fitri & Nanda Dewi Pertiwi & Anne Marie Scully, 2023. "Strengthening the Magersaren Community in Producing and Marketing Handicrafts Based on Natural Waste for Economic Independence in Boro Sumbersari Hamlet (UB Forest), Malang Regency," Advances in Economics, Business and Management Research, in: Yusfan Adeputera Yusran & Femiana Gapsari Madhi Fitri & Titin Andri Wihastuti & Fajar Ari Nugroho & (ed.), Proceedings of the 2022 Brawijaya International Conference (BIC 2022), pages 58-68, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-140-1_7
    DOI: 10.2991/978-94-6463-140-1_7
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