Development of a Public Engagement Scenario in Metaverse Toward Maintaining the Sustainability of Valuable Historic Buildings in the Kayutangan Area, Malang, Indonesia

The development of immersive spatial multimedia in Metaverse Urban Historical is the latest innovation that encourages the development of Smart Governance in historic area management. This innovation carries the concept of sustainable business and tourism (green e-commerce), leading to various tourism business developments in digital innovation and supporting the green economy concept. The Metaverse technology supports asset management and historical buildings to support the historical tourism industry in Malang. This research aims to develop the Semesta Digital application (Metaverse) by creating an immersive digital experience that builds an exciting and interactive public engagement concept. This study examines the history of the Kayutangan street corridor, the first trade and service corridor built in the Dutch colonial era and gave birth to three crucial developments in Dutch East Indies architecture in Malang. The development of Metaverse in the Kayutangan street corridor aims to create historical tourism management that accommodates the wider community to enjoy an immersive digital experience by accessing and having a dialogue with the visual-spatial information of the historic area. This study results in a conceptual framework for the metaverse prototype on the Kayutangan street corridor, which focuses on four public engagement strategies, namely virtual purchases in building interiors, changing the appearance of making colors, the passage of time for historic buildings, and replacement of new buildings. The system development integrates a heuristic and features evaluation that examines aspects of the use and user experience related to user convenience and the responsiveness of user commands and describes the quality of the graphics, presence, interaction, environment, control, and hardware in the Metaverse world.