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Research on Tourist Satisfaction of Red Tourism in Shandong Province Based on Structural Equation Model

In: Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

Author

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  • Yiming Xiao

    (Tsinghua University, Shenzhen International Graduate School)

Abstract

In order to explore the influencing factors of tourist satisfaction of red tourism in Shandong province, this paper establishes an evaluation model of tourist satisfaction and uses structural equation model to process the data. Results show that: Tourist Expectation has a positive influence on Tourist Perceived Quality, Tourist Perceived Value and Tourist Satisfaction. Tourist Perceived Quality has a positive influence on Tourist Perceived Value and Tourist Satisfaction. Tourist Perceived Value has a positive influence on Tourist Satisfaction. Tourist Satisfaction has a positive influence on Ideological and Political Education and Tourist Loyalty. Therefore, to improve tourist satisfaction, red tourist attractions in Shandong Province should be comprehensively promoted and improved by expanding publicity, improving infrastructure, and intervening costs reasonably.

Suggested Citation

  • Yiming Xiao, 2023. "Research on Tourist Satisfaction of Red Tourism in Shandong Province Based on Structural Equation Model," Advances in Economics, Business and Management Research, in: Seifedine Kadry & Yingchen Yan & Junjie Xia (ed.), Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), pages 717-724, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-124-1_82
    DOI: 10.2991/978-94-6463-124-1_82
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