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An Opinion Dynamics Model Considering the Decay of the Opinion Leader's Influence

In: Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

Author

Listed:
  • Kaixuan Kou

    (Beijing Technology and Business University, School of E-Business and Logistics
    National Engineering Laboratory for Agri-Product Quality Traceability)

  • Yanping Gao

    (Beijing Technology and Business University, School of E-Business and Logistics
    National Engineering Laboratory for Agri-Product Quality Traceability)

  • Jingwei Ma

    (Safety Assessment Guarantee Department)

Abstract

This paper studies the influence of the opinion leader in the process of opinion dissemination. An extended HK model is proposed by considering the decay of the influence of the opinion leader, and then some simulation experiments are conducted in order to analyze the role of the opinion leader in the evolution of online opinion events and find the factors which affect the influence of the opinion leader. Based on these simulation results, some scientific suggestions are provided for solving online public opinion problems.

Suggested Citation

  • Kaixuan Kou & Yanping Gao & Jingwei Ma, 2023. "An Opinion Dynamics Model Considering the Decay of the Opinion Leader's Influence," Advances in Economics, Business and Management Research, in: Seifedine Kadry & Yingchen Yan & Junjie Xia (ed.), Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), pages 594-603, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-124-1_69
    DOI: 10.2991/978-94-6463-124-1_69
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