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Exploring the Necessity and Benefits of Ethical Business Practices

In: Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

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  • Yang Ding

    (University College London)

Abstract

This paper explores how business can play an active role as an important group player in society through the dynamics of current social developments and calls for ethical initiatives. Taking Unilever as an example, layers of in-depth exploration are conducted around this topic. Unilever’s business model and corresponding initiatives are analyzed to assess and discuss the effectiveness of the current approach from preliminary academic theories on sustainability, triple social bottom line, and corporate social responsibility (CSR). Ultimately, some innovative suggestions for future practice are provided in the final presentation.

Suggested Citation

  • Yang Ding, 2023. "Exploring the Necessity and Benefits of Ethical Business Practices," Advances in Economics, Business and Management Research, in: Seifedine Kadry & Yingchen Yan & Junjie Xia (ed.), Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), pages 529-536, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-124-1_62
    DOI: 10.2991/978-94-6463-124-1_62
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