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SWOT-PEST-Porter’s 5 Force Analysis for Post-pandemic the Cheesecake Factory

In: Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

Author

Listed:
  • Yuhan Jiang

    (William & Mary)

Abstract

The cheesecake factory is a global restaurant chain. Using SWOT analysis, the overall development of the cheesecake factory is analyzed from four aspects: company’s inside strengths, company’s inside weaknesses, company’s outside opportunities and company’s outside threats. In addition, PEST analysis is embedded to analyze each aspect from four perspectives: political, economic, social and technological. Finally, the five forces model is utilized to generate a SWOT-PEST analysis matrix for cheesecake manufacturing.

Suggested Citation

  • Yuhan Jiang, 2023. "SWOT-PEST-Porter’s 5 Force Analysis for Post-pandemic the Cheesecake Factory," Advances in Economics, Business and Management Research, in: Seifedine Kadry & Yingchen Yan & Junjie Xia (ed.), Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), pages 480-488, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-124-1_57
    DOI: 10.2991/978-94-6463-124-1_57
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