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Michelin-McDonald’s Mode: Applying Mass Customization in Chinese Catering Industry

In: Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

Author

Listed:
  • Xingjian Ren

    (Suffield Academy)

Abstract

With the progress of the times, both people’s requirements for food diversity and catering companies’ needs for cost control are increasing. Therefore, the catering industry in China faces challenges and needs improvements in its management and business model. With the help of mathematical simulation, it is concluded that mass customization, as is between pure customization and pure manufacture, is the better choice under today’s circumstances. The paper provides references for catering companies on how to decide among mass customization, mass manufacture, and pure customization.

Suggested Citation

  • Xingjian Ren, 2023. "Michelin-McDonald’s Mode: Applying Mass Customization in Chinese Catering Industry," Advances in Economics, Business and Management Research, in: Seifedine Kadry & Yingchen Yan & Junjie Xia (ed.), Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), pages 398-404, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-124-1_47
    DOI: 10.2991/978-94-6463-124-1_47
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