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Analysis of the Current Situation and Mechanism of Big Data Killing on Chinese Internet Platforms

In: Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

Author

Listed:
  • Ziang Wupu

    (Zhuhai College of Science and Technology, School of Aliyun Big Data Applications)

Abstract

Big data killing refers to the phenomenon that old users and new users are treated differently on the Internet platform. Through case studies, this paper analyzes the current situation and mechanism of big data killing on Chinese Internet platforms. It is concluded that big data killing is not simply the loss of consumers to the rest of the platform, but that consumers accept a high price because of big data killing under the condition of asymmetric information and the budget constraint of the platform. This results in the reduction of the number of products from other competitive markets, thus reducing the utility of consumers and the level of social welfare. The bargaining price based on the big data of the platform is different from the price discrimination of general products. Big data bargaining is more harmful to social welfare than price discrimination of general products. Standardizing platform big data bargaining can improve social welfare.

Suggested Citation

  • Ziang Wupu, 2023. "Analysis of the Current Situation and Mechanism of Big Data Killing on Chinese Internet Platforms," Advances in Economics, Business and Management Research, in: Seifedine Kadry & Yingchen Yan & Junjie Xia (ed.), Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), pages 118-127, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-124-1_15
    DOI: 10.2991/978-94-6463-124-1_15
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