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The Impact of Enterprise Digital Transformation on the Foreign Investment Strategy of Enterprises

In: Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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  • Puchen Wang

    (University of Bristol, Faculty of Social Science and Law)

Abstract

The development potential of the digital economy is huge, which has triggered new thinking on the understanding of the digital economy in various industries. More and more enterprises have carried out digital transformation and achieved certain results. There are many factors that affect the foreign direct investment of enterprises. This essay combines the development of the digital economy to study the impact of the digital transformation of enterprises on the foreign investment strategy of enterprises. The first part of this essay is the introduction, which introduces the background and significance of the topic of the essay. The second part is a literature review, which mainly includes a summary and comment on the literature related to the digital transformation of enterprises and the entry strategy of foreign direct investment. The third part analyzes the data, defines the types of variables and analyzes the relationship between the variables, and explains the results obtained. The fourth part is the conclusion, which summarizes the results found in the essay, and puts forward relevant suggestions for Chinese enterprises and explains the limitations of this essay.

Suggested Citation

  • Puchen Wang, 2023. "The Impact of Enterprise Digital Transformation on the Foreign Investment Strategy of Enterprises," Advances in Economics, Business and Management Research, in: Hrushikesh Mallick & Gaikar Vilas B. & Ong Tze San (ed.), Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), pages 816-827, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-098-5_93
    DOI: 10.2991/978-94-6463-098-5_93
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