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Costco's Current Development in Chinese Retail Market

In: Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

Author

Listed:
  • Weisheng Liang

    (York university)

Abstract

China is a booming market in this century, and the largest worldwide warehouse club, Costco has only two benches in China. This paper mainly applies research and data analysis to analyze consumer habits, the status of Costco in the minds of Americans and Chinese, the demographic structure of China and Costco's North American business model enterprise management. It shows that the aging of China and the average family size have effects on the future performance of Costco. At the same time, it is found that Chinese consumers are completely adapted to online shopping. In a conclusion, this author found that people are more willing to go to small supermarkets and convenience stores, which are not favored by Chinese consumers. Later in this paper, this paper explores the condition of India which are environment, resources, and economic development and made a comparison with China. It shows that they have a similar business circumstances. As a result, the author predicts Costco cannot succeed in India.

Suggested Citation

  • Weisheng Liang, 2023. "Costco's Current Development in Chinese Retail Market," Advances in Economics, Business and Management Research, in: Hrushikesh Mallick & Gaikar Vilas B. & Ong Tze San (ed.), Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), pages 752-759, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-098-5_86
    DOI: 10.2991/978-94-6463-098-5_86
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