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The Analysis of Nintendo’s Marketing on Ring Fit Adventure

In: Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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  • Yuqian Zhao

    (Sichuan International Studies University, School of Business English)

Abstract

During the pandemic in 2020, the cumulative sales of Ring Fit Adventure developed by Nintendo broke through 4,000,000 units, and even once ran out of stock in many places worldwide. Despite such a huge success, many problems that emerged during the sales process also reveal that there is much to be improved for Nintendo when formulating marketing strategies. Therefore, this paper will analyze the problems during the sales process of Ring Fit Adventure by starting from its marketing strategies and adopting quantitative analysis. And also, this paper will put forward relevant solutions in the hope of providing reference for the improvement of Nintendo’s marketing strategies.

Suggested Citation

  • Yuqian Zhao, 2023. "The Analysis of Nintendo’s Marketing on Ring Fit Adventure," Advances in Economics, Business and Management Research, in: Hrushikesh Mallick & Gaikar Vilas B. & Ong Tze San (ed.), Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), pages 650-659, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-098-5_74
    DOI: 10.2991/978-94-6463-098-5_74
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