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Cultural Identity and Consumption Behavior of Female Oriented IP Community

In: Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

Author

Listed:
  • Huan Fang

    (Guangzhou College of Technology and Business)

  • Min Mai

    (Pingzhou Center Primary School)

  • Yanting Zhang

    (Guangdong Industry Polytechnic)

Abstract

In the past few years, the extensiveness and activity of IP communities in mobile games have attracted the attention of merchants and the participation of players continuously. Among the numerous mobile game IP communities, female users have gradually shown formidable consumption power due to their growing consumption desire. However, in the current mobile game industry, how to develop the female market and how to stimulate the potential consumption power of female users need to be further deepened. In order to control uncertainty and improve pertinence more effectively, taking the IP community of Miracle Nikki mobile game with young (post-1990s and post-2000s) female consumers as the research object, adopting the questionnaire survey method, from the recovered data, various variables such as age, gender, and consumption habits of different users were cross-analyzed. The construction level of female-oriented mobile game IP community culture was explored, and the conclusion that consumption behavior and consumption characteristics within the community were related was drawn accordingly.

Suggested Citation

  • Huan Fang & Min Mai & Yanting Zhang, 2023. "Cultural Identity and Consumption Behavior of Female Oriented IP Community," Advances in Economics, Business and Management Research, in: Hrushikesh Mallick & Gaikar Vilas B. & Ong Tze San (ed.), Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), pages 502-514, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-098-5_56
    DOI: 10.2991/978-94-6463-098-5_56
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