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Network Video Platform Analysis Report

In: Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

Author

Listed:
  • Shuhua Lin

    (Shanghai Lixin University of Accounting and Finance, School of Accounting)

Abstract

The development of the Internet era has provided conditions for the rise of online video platforms. The public is concerned about the future development trend and focus of these enterprises. Analyzing the enterprise's industry environment and the enterprise's current stage of development can help grasp the future direction and make suggestions for improvement. This paper selects Bilibili as the research object to analyze the company's current situation. Based on the Porter Five Forces, SWOT and other models, analyze the current industry status, opportunity and challenges of the company. Combine recent financial data to make forecasts for future developments and earnings. Explore the reasons behind Bilibili's negative profits in recent years in the video platform industry. And make relevant suggestions.

Suggested Citation

  • Shuhua Lin, 2023. "Network Video Platform Analysis Report," Advances in Economics, Business and Management Research, in: Hrushikesh Mallick & Gaikar Vilas B. & Ong Tze San (ed.), Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), pages 1699-1709, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-098-5_192
    DOI: 10.2991/978-94-6463-098-5_192
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