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Purchase Intention Towards Online Grocery Shopping After Covid-19 Pandemic: A Conceptual Framework

In: Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)

Author

Listed:
  • Kwong Weng Tan

    (Multimedia University, Faculty of Management)

  • Booi Chen Tan

    (Multimedia University, Faculty of Management)

  • Nasreen Khan

    (Multimedia University, Faculty of Management)

Abstract

With the emergence of the Covid-19 pandemic, people have been forced to adapt to a “new normal” lifestyle. Working from home, virtual learning, lockdowns, quarantines, and required face mask wearing in public are all part of the new normal. In March 2020, many countries in the world went into lockdown to prevent the spread of the virus, which led to the temporary closure of many businesses. On the contrary, online shopping is growing rapidly as most people choose to reduce shopping in brick-and-mortar stores due to movement restrictions and safety concerns. Therefore, this study aims to propose a conceptual framework to examine the purchase intention towards online grocery shopping after Covid-19 pandemic. Based on the Theory of Reasoned Action (TRA) and Technology Acceptance Model (TAM), six hypotheses are formed.

Suggested Citation

  • Kwong Weng Tan & Booi Chen Tan & Nasreen Khan, 2022. "Purchase Intention Towards Online Grocery Shopping After Covid-19 Pandemic: A Conceptual Framework," Advances in Economics, Business and Management Research, in: Arnifa Asmawi (ed.), Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022), pages 3-17, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-080-0_2
    DOI: 10.2991/978-94-6463-080-0_2
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