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Factors Affecting Consumer’s Online Shopping Behavior During the Covid-19 Pandemic: An Integrative Model

In: Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

Author

Listed:
  • Nguyen Thi Mai Anh

    (Hanoi University of Science and Technology, School of Economics and Management)

  • Nguyen Thi Hue

    (Hanoi University of Science and Technology, School of Economics and Management)

Abstract

Along with the development of the Internet and digital technologies, online shopping is becoming more and more popular worldwide in recent years. It is worth noting that online shopping has been increasingly noticeable by consumers in the half of 2020, since the COVID-19 pandemic outbreak. Amidst the complicated developments of the COVID-19 pandemic over the past year, Vietnam has seen strong growth in online shopping in terms of the number of online shopping users and purchase revenue, contributing significantly to national economic growth. However, up until now, there are not many studies on the online shopping behavior of Vietnamese customers in the context of the COVID-19 pandemic. Hence, this paper aims to review existing studies of online shopping behavior and then propose an integrative model to understanding consumer behavior commendations towards online shopping, help companies deal with similar situations in the future.

Suggested Citation

  • Nguyen Thi Mai Anh & Nguyen Thi Hue, 2023. "Factors Affecting Consumer’s Online Shopping Behavior During the Covid-19 Pandemic: An Integrative Model," Advances in Economics, Business and Management Research, in: Eva Hotnaidah Saragih & Rike Penta Sitio & Rosita Fitriyani & Dhinar Silalahi & Yeneneh Tamirat Nega (ed.), Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), pages 98-113, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-076-3_7
    DOI: 10.2991/978-94-6463-076-3_7
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