IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-076-3_37.html

Analysis Adoption e-Commerce SMEs Using Innovation Diffusion Theory Framework (Case Report: Karawang District)

In: Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

Author

Listed:
  • Lila Setiyani

    (Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma)

  • Dikky Andreansyah

    (Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma)

  • Rahmat Gunawan

    (Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma)

  • Arif Maulana Yusuf

    (Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma)

  • Dudi Awalludin

    (Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma)

Abstract

Karawang Regency is one of the regencies in West Java Province with many MSMEs and has much potential to improve the regional economy by increasing MSME productivity. Seeing the rapid growth of MSMEs, it is interesting for researchers to measure the level of e-commerce adoption, especially in Karawang Regency. Therefore, this study aims to conduct a study related to the adoption of e-commerce by business actors, especially MSMEs in the Karawang Regency. The sampling technique used in this research is snowball, with the number of respondents as many as 100 SMEs. This study uses the Innovation Diffusion Theory framework, and this framework identifies seven aspects, namely relative advantage, ease of use, image, visibility, compatibility, demonstrability results, voluntary use of an organization or, in this case, business actors (MSMEs) in implementing, adopting and using technological innovation. Based on the analysis results, only two variables have a significant effect on e-commerce adoption, namely the Complexity and triability variables, because they have a t-statistic value > 1.96 with a p-value 0.05.

Suggested Citation

  • Lila Setiyani & Dikky Andreansyah & Rahmat Gunawan & Arif Maulana Yusuf & Dudi Awalludin, 2023. "Analysis Adoption e-Commerce SMEs Using Innovation Diffusion Theory Framework (Case Report: Karawang District)," Advances in Economics, Business and Management Research, in: Eva Hotnaidah Saragih & Rike Penta Sitio & Rosita Fitriyani & Dhinar Silalahi & Yeneneh Tamirat Nega (ed.), Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), pages 477-487, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-076-3_37
    DOI: 10.2991/978-94-6463-076-3_37
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-076-3_37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.