IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-076-3_3.html

International Marketing Channel: Systematic Literature Review 2010–2021

In: Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

Author

Listed:
  • Aprillia Elly Kusumastuti

    (Universitas Diponegoro, Department of Management)

  • I. Made Sukresna

    (Universitas Diponegoro, Department of Management)

Abstract

The scope of international marketing channel research has expanded significantly. Initially, the literature focused on the factors influencing the expansion of international marketing channels. The literature now includes a wide range of topics related to the challenges of selecting channel structures and managing channel relationships. This article aims to investigate several international marketing channel research, i.e., by reviewing 146 articles related to international marketing channels published from 2010 to 2021 with a periodic approach. Assessments of the condition and the progress of the literature were used as the basis to identify emerging themes that will advance the field of international marketing channels. The findings of this SLR are several research themes that can be used for future research, such as marketing globalization, marketing channels, and commerce. Research with the theme of commerce has the most opportunity for future research.

Suggested Citation

  • Aprillia Elly Kusumastuti & I. Made Sukresna, 2023. "International Marketing Channel: Systematic Literature Review 2010–2021," Advances in Economics, Business and Management Research, in: Eva Hotnaidah Saragih & Rike Penta Sitio & Rosita Fitriyani & Dhinar Silalahi & Yeneneh Tamirat Nega (ed.), Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), pages 23-47, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-076-3_3
    DOI: 10.2991/978-94-6463-076-3_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-076-3_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.