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Green Innovation in Marketing Research: A Systematic Literature Review and Bibliometric Analysis

In: Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

Author

Listed:
  • Yunita Budi Rahayu Silintowe

    (Universitas Diponegoro, Faculty of Economics and Business
    Universitas Kristen Satya Wacana, Faculty of Economics and Business)

  • I. Made Sukresna

    (Universitas Diponegoro, Faculty of Economics and Business)

Abstract

This study critically reviews the main perspectives and topics in green innovation in marketing research. The purpose of this article is to provide an in-depth understanding of green innovation from a comprehensive overview, analyzing articles and bibliographic information through a systematic literature review (SLR). This study synthesized and analyzed 95 literature review studies obtained from the Scopus database between 1996 and 2021. There were two methodologies used for the analysis – the first was a literature review by tabulating data using excel sheets and bar charts and the second was a bibliometric review using the RStudio Cloud - Biblioshiny software. The approach taken was to analyze the number of citations, keywords, authors, journals, mapping themes, theories, and research methods. An in-depth analysis of the four main topics was carried out, these are green product, performance, green supply chain, and consumer behavior. Forty-four articles were comprehensively read to be used for discussion in this systematic literature review. Several future research opportunities suggested and discussed in this article were obtained.

Suggested Citation

  • Yunita Budi Rahayu Silintowe & I. Made Sukresna, 2023. "Green Innovation in Marketing Research: A Systematic Literature Review and Bibliometric Analysis," Advances in Economics, Business and Management Research, in: Eva Hotnaidah Saragih & Rike Penta Sitio & Rosita Fitriyani & Dhinar Silalahi & Yeneneh Tamirat Nega (ed.), Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), pages 4-22, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-076-3_2
    DOI: 10.2991/978-94-6463-076-3_2
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