The Implementation of Industry 4.0 in Indonesian Museums

This research examines how far the industry 4.0 Initiative is implemented in Indonesian museums by observing both sides of museum management and museum visitor. This study is explorative and utilizes both qualitative and quantitative methods. Twenty-four Indonesian museums are interviewed. The research population for the survey is Indonesian people in general. The sampling technique used is convenience sampling and 290 respondents participated in the survey. The study takes place in Indonesia for five months. The current result shows that the implementation of Industry 4.0 Initiatives in Indonesian museums is not yet prevalent. Financing, technology, and human resources are the challenges mostly met by the museums. It is also known that museum visitors’ needs for the industry 4.0 Initiative are high. Furthermore, the implementation of technology in Museum 4.0 has positive effects on visitor satisfaction, visitor revisit intention and visitor recommendations. It is suggested to survey with more diverse participants to understand better the visitor’s needs in a larger area for further research. A survey for museums is also encouraged to test further the proposed framework based on the interviews.