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The Effect of Consumers’ Environmental Awareness on Business Operations Management

In: Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

Author

Listed:
  • Bingxin Zeng

    (State Grid Energy Research Institute Co., Ltd.)

  • Qian Zhang

    (State Grid Energy Research Institute Co., Ltd.)

  • Liyu Xia

    (State Grid Energy Research Institute Co., Ltd.)

  • Guangrui Tang

    (State Grid Energy Research Institute Co., Ltd.)

  • Jiaxu Chen

    (State Grid Energy Research Institute Co., Ltd.)

  • Wenhao Zhu

    (State Grid Energy Research Institute Co., Ltd.)

Abstract

The technology adoption decision has always been the core issue of business operation management. Consumers are increasingly concerned about the low-carbon attributes of products and the market demand is gradually affected by consumers’ environmental awareness. Then firms’ technology investment decision might be affected and its result is ambiguous. This paper examines the effect of consumers’ environmental awareness on business operations management. This paper constructs a two-stage model to describe firms’ decision-making and finds that consumer preference for low carbon will encourage firms to invest in a more advanced abatement technology. Moreover, for the same sensitivity factor of consumers to carbon reduction, a more stringent environmental policy induces a more advanced abatement technology adoption. Furthermore, the sensitivity factor of consumers to carbon reduction plays a greater role on technology choice in the high level of environmental stringency. Finally, some policy implications and key research directions for the future are provided.

Suggested Citation

  • Bingxin Zeng & Qian Zhang & Liyu Xia & Guangrui Tang & Jiaxu Chen & Wenhao Zhu, 2023. "The Effect of Consumers’ Environmental Awareness on Business Operations Management," Advances in Economics, Business and Management Research, in: Vilas Gaikar & Min Hou & Sikandar Ali Qalati (ed.), Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), pages 786-792, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-054-1_85
    DOI: 10.2991/978-94-6463-054-1_85
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