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Research on Haidilao Service Marketing Strategy Management

In: Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

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  • Jiayi Liu

    (State University of New York Stony Brook University, Economics)

Abstract

With the rapid development of society and economy, China's national income has further increased, and the pursuit of quality of life has become higher and higher. The development of the catering industry has also changed from the initial independent and scattered stores to the development direction of corporate branding. Haidilao was established in 1994. After more than 20 years of development, Haidilao has become the leading brand in China's catering industry. With more than 20 years of experience in the catering industry, it has developed to provide consumers with good food and services., to meet the growing demand for food and services of consumers, the hot pot brand it operates is particularly favored by consumers, and its unique service marketing strategy makes it a benchmark in the hot pot industry, but there are still some problems in its service marketing. Improve. This paper takes the problems and countermeasures of Haidilao service marketing as the topic, in order to provide reference for the research in related fields, and also to provide reference for the service marketing of other enterprises.

Suggested Citation

  • Jiayi Liu, 2023. "Research on Haidilao Service Marketing Strategy Management," Advances in Economics, Business and Management Research, in: Vilas Gaikar & Min Hou & Sikandar Ali Qalati (ed.), Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), pages 607-613, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-054-1_66
    DOI: 10.2991/978-94-6463-054-1_66
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