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Research on the Survival Methods for Small and Medium-Sized Enterprises in the Post-COVID-19 Era

In: Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

Author

Listed:
  • Xintong Cai

    (University College London)

Abstract

Small and medium-sized enterprises (SMEs) outside of the internet industry (i.e., traditional SMEs) are facing more challenges after COVID-19 because of uncertainties and budget concerns brought by COVID-19 and threats from the internet sector. This paper examines how traditional SMEs can survive in the post-COVID-19 era. Using case analysis and literature analysis, this paper investigates and compares survival methods used by general SMEs after COVID-19 and survival methods used by traditional SMEs before COVID-19. The study’s research question could be answered by examining whether there is a link between how general SMEs deal with undesirable economic changes after COVID-19 and how traditional SMEs deal with threats from the internet industry prior to COVID-19. Based on the results, cost optimization is shared between methods, whereas innovation types differ. This paper thus presents three strategies to help traditional SMEs survive after COVID-19. While traditional SMEs should adopt a cost optimization strategy, the three types of innovation should be selected according to their resources and environment.

Suggested Citation

  • Xintong Cai, 2023. "Research on the Survival Methods for Small and Medium-Sized Enterprises in the Post-COVID-19 Era," Advances in Economics, Business and Management Research, in: Vilas Gaikar & Min Hou & Sikandar Ali Qalati (ed.), Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), pages 529-536, Springer.
  • Handle: RePEc:spr:advbcp:978-94-6463-054-1_57
    DOI: 10.2991/978-94-6463-054-1_57
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