Analysis of Tesla’s Innovation Strategy and Influence of Leadership

Tesla has attained a benchmark in the electric vehicle industry but it faced issues such as ownership protection rights, chip shortage and delivery delays. Tesla’s real competitors are not new energy operators, therefore despite leading the capital market, Tesla is not in a stable position. The future of Tesla is restricted due to factors like capacity, market, finance and chip, hence Tesla needs to focus on its innovation ability and leverage its business model to promote development. Hence this research aims to answer the question – how effective is Tesla’s innovation strategy and how do leadership and internal and external factors affect its innovation and performance? To achieve this aim, Tesla analyses its business canvas model, innovation framework and internal and external actors, as well as how it affects its innovation strategy and performance. The results show that Tesla integrated innovation in its business canvas model and created value for its customers, however it lacked focus on commercial costs and channels. Moreover, Tesla uses an incremental product innovation strategy, external and internal factors like market demand, creative culture, and leadership and team working supports the innovation strategy of the company.