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Research on Stock Investment Strategies Under COVID-19—Based on Behavioral Finance

In: Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

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  • Ziyi Gu

    (Zhejiang University of Finance and Economic, School of Data Science)

Abstract

Behavioral finance is a new and popular subject that combines psychology and other behavioral sciences, integrates traditional financial theories, and innovatively explains investors’ behaviors and decisions from the perspective of micro individuals. In 2020, the outbreak of the COVID affected major countries around the world and caused major economic losses. The financial market was severely impacted with chaos occurring frequently, and people's choice of stock also changed. And the stock market is a barometer of the economy, the economy will inevitably decline in the stock market. Based on behavioral finance, this essay will analyze investors’ stock buying preferences in different sectors before and after the COVID and establish a structural equation model to analyze the factors affecting stock selection, conduct in-depth research on investors’ stock investment strategies and put forward effective improvement suggestions for investors.

Suggested Citation

  • Ziyi Gu, 2022. "Research on Stock Investment Strategies Under COVID-19—Based on Behavioral Finance," Advances in Economics, Business and Management Research, in: Faruk Balli & Au Yong Hui Nee & Sikandar Ali Qalati (ed.), Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), pages 572-580, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-052-7_67
    DOI: 10.2991/978-94-6463-052-7_67
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