Analysis on the Company Lovepop Using POCD-Model

The analysis of start-up enterprises is one of the important research topics in venture capital. Researchers use many methods to analyze start-up enterprises. However, POCD model is rarely used to analyze start-up enterprises in these methods, and there is still a research gap in the analysis of start-up enterprises with POCD model. So the purpose of research is using POCD to analyze startups in order to show a comprehensive understanding of the POCD model and how to use it to analyze startups. Therefore, the research topic of this paper is how to use POCD to analyze whether startups are worth investing in. The research methods of this paper are as follows: firstly, the data of start-up enterprises are collected, and then a start-up enterprise is selected for analysis. In this study, Lovepop is showed as the research object. The result of the study is that lovepop is at a high risk for investors to invest in lovepop because the industry is in a declining industry, the total revenue of this industry is declining every year, people's demand for this industry is declining, and Lovepop is short of capital, and the initial investment is small. Investors need to bear more investment pressure and they need to be given more investment to help them operate otherwise they tend to run out of money and the company cannot operate. Lovepop should further improve its product quality and technology.