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Analyzing the Trend of Modern Ice Cream Industry: The Case of Chicecream

In: Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

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  • Jiayao Shen

    (Nanjing Tech University)

Abstract

In recent years, the level of consumption in China has risen rapidly and citizens’ pursuit have changed constantly. There is a phenomenon that the average price of ice cream in market is getting more and more expensive, and the brand iteration rate is getting higher increasingly. Chicecream is one of the representative companies, which created the high-end ice cream industry in China and created sales miracles in just three years. Therefore, this article analyzes the reasons for Chicecream's great success and sales logic through combining corporate marketing and business model with trend of time. Moreover, the background of investing companies financing Chicecream is dug for researching the value of the enterprise. Plus, this paper analyzes the competitive advantages and disadvantages of the enterprise through SWOT, and further establishes SWOT matrix to summarize the conclusions. In addition, this article evaluates Chicecream and analyzes its potential value and future prospects by collecting data about Chicecream's financing quantity, the alteration of shareholders and registered capital. Finally, it concludes that Chicecream is a startups with unlimited potential and deserves investors' in-depth attention in the future.

Suggested Citation

  • Jiayao Shen, 2022. "Analyzing the Trend of Modern Ice Cream Industry: The Case of Chicecream," Advances in Economics, Business and Management Research, in: Faruk Balli & Au Yong Hui Nee & Sikandar Ali Qalati (ed.), Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), pages 256-266, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-052-7_30
    DOI: 10.2991/978-94-6463-052-7_30
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