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Discuss Starbucks Under the COVID-19 Pandemic from the Finance

In: Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

Author

Listed:
  • Xiaozhen Li

    (Beijing Normal University-Hong Kong Baptist University United International College)

Abstract

Based on the background of COVID-19, the financial impact of Starbucks was discussed, that is, whether timely measures were taken to restore Starbucks’ financial data to pre-epidemic levels. Through analysis and assumptions, this paper considers that 2020 is the main year affected by the epidemic. Therefore, the author assumes that 2019 is the unaffected year and 2021 is the latest formula annual report. Therefore, the impact of the epidemic on Starbucks can be inferred by comparing the data of the 2020 annual public report and the 2019 annual public report, and Starbucks’ ability to respond to the epidemic can be inferred by comparing the data of the 2021 annual public report and the 2019 annual public report. At the end of the article, some suggestions are given to Starbucks.

Suggested Citation

  • Xiaozhen Li, 2022. "Discuss Starbucks Under the COVID-19 Pandemic from the Finance," Advances in Economics, Business and Management Research, in: Faruk Balli & Au Yong Hui Nee & Sikandar Ali Qalati (ed.), Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), pages 4-11, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-052-7_2
    DOI: 10.2991/978-94-6463-052-7_2
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