Research on Technological Innovation Strategy of Technology-Based Enterprises in Guangdong-Hong Kong-Macao Greater Bay Area

At present, with the rapid development of science and technology in China, “Made in China” is moving toward “Made in China”. Under the background of 5G era, the rapid rise of high-tech enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area has further accelerated the development process of “Made in China” and made science and technology the primary productive force of the electronic technology industry at the present stage. With the rapid development of technological innovation in electronic information industry, technology has become an important pillar for the sustainable development of enterprises. Technological innovation strategy has become the core strategy for electronic information enterprises to cope with market competition and improve their core competitiveness. This paper takes Guangdong LS Technology Co., Ltd. as the research object. Firstly, literature survey method and SWOT analysis method are used to conduct in-depth research on LS Technology Co., LTD.’s technology innovation strategy, so as to provide inspiration for the choice of technology innovation strategy of guangdong-Hong Kong-Macao Greater Bay Area technology enterprises. Then the LS of guangdong science and technology of the company’s external environment of technological innovation is analyzed, and combined with the actual situation of the company, summed up the guangdong LS company’s technology innovation strategy of the implementation of the plan of science and technology: (1) the energy-saving cloud terminal based on cloud computing technology innovation strategy, (2) the profound cooperation to build intelligent manufacturing innovation mechanism of technology innovation strategy. Finally, based on the technological innovation strategy direction and path of the technology enterprises, five safeguard measures are proposed for the implementation of the technology innovation strategy of the technology enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area: actively promoting the technology innovation project responsibility system, strengthening the post-evaluation management of the project; Establish performance evaluation standards for technological innovation projects to ensure efficient and safe operation of projects; Strengthen the management of special funds and cost accounting for technological innovation projects; Through industry-university-research cooperation, constantly introduce scientific and technological talents to improve the quality of industry-university-research cooperation; Continue to carry out the combination of production, learning and research, to achieve the depth of organic combination of production, learning and research.