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Discussion on the Current Financial Situation and Profit of GENERALI CHINA

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Zhi Zeng

    (Washington University in St. Louis)

Abstract

After joining the WTO, China has gradually opened up its financial industry, including insurance, to foreign investors. The huge insurance consumer market in China has attracted many international insurance giants to set up subsidiaries or joint ventures in China. GENERALI CHINA is one of the earliest joint venture insurance companies to establish companies in China, and its strong shareholder background has provided good conditions for its business development in China. Since its establishment, GENERALI CHINA has experienced rapid growth in operating income, good profitability and continuous expansion of assets. However, due to the specificity of the insurance industry, the competitive disadvantage of GENERALI CHINA is still relatively obvious compared to large domestic insurance companies such as China Life and Ping An of China, which restricts the further development of GENERALI CHINA. Taking GENERALI CHINA as the research object, this paper uses the comparative analysis method to compare the business scale and financial indicators of GENERALI CHINA, explicates the problems in the development of GENERALI CHINA, and puts forward countermeasure suggestions for the development of Internet insurance.

Suggested Citation

  • Zhi Zeng, 2022. "Discussion on the Current Financial Situation and Profit of GENERALI CHINA," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 595-600, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_88
    DOI: 10.2991/978-94-6463-036-7_88
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