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Research on Pricing Decision and Coordination in Cross-Border Supply Chain

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Yanna Bao

    (Yunnan Normal University, School of Economics and Management)

  • Fuchang LI

    (Yunnan Normal University, School of Economics and Management)

Abstract

In the context of the rapid development of cross-border trade and the gradual popularization of the mobile Internet, the development of cross-border supply chains has become more complex, and the needs of consumers have become more diverse. This paper analyzes the supply chain dominated by foreign retailers by establishing decentralized decision-making, centralized decision-making, and revenue-sharing decision-making models, trying to explain the impact of logistics service levels on the overall or partial profits of cross-border supply chains. The results show that the overall profit of the supply chain under the decentralized decision-making model is lower than the total profit under the centralized decision-making and revenue-sharing decision-making models; under the guarantee of the revenue-sharing contract, the profits of each node enterprise in the cross-border supply chain can be maximized.

Suggested Citation

  • Yanna Bao & Fuchang LI, 2022. "Research on Pricing Decision and Coordination in Cross-Border Supply Chain," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 534-540, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_79
    DOI: 10.2991/978-94-6463-036-7_79
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