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Positive or Negative Impacts: Twentieth Century Fox After Its Merger with Disney

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

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  • Jiayi Sun

    (Lake Forest Academy)

Abstract

Twentieth Century Fox is one of the oldest movie studios in the United States and has produced many iconic films such as Titanic, Avatar, and X-Men. In 2017, the Walt Disney Company announced its intention to conduct a merger with 20th Century Fox, and the horizontal merger is successfully conducted and closed in March 2019. The purpose of this paper is to explore whether the acquisition deal between Disney and 20th Century Fox brings more positive or negative impacts on Fox. This paper refers to the horizontal merger theory and conducts a thorough SWOT analysis on the research subject, 20th Century Fox. This research concludes that the acquisition deal between Disney and 20th Century Fox brings more positive impacts on Fox than the negative. To compensate for its existing flaws, 20th Century Fox can concentrate on diversifying its content, preserving its intellectual property, and increasing its bargaining leverage with its channel partners such as fubo TV and Hulu +. To summarize, the acquisition agreement between Disney and 20th Century Fox benefits Fox by allowing it to broadcast its content on Disney +, broaden its movie genres, increase its global markets, and access to additional funding for larger-scale productions.

Suggested Citation

  • Jiayi Sun, 2022. "Positive or Negative Impacts: Twentieth Century Fox After Its Merger with Disney," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 422-427, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_62
    DOI: 10.2991/978-94-6463-036-7_62
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