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The Influence of Online Web Reviews on Consumers’ Purchase Intention

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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  • YiHan Hu

    (RDFZ Chaoyang Branch School)

Abstract

Consumers’ willingness to buy is usually influenced by many factors, and online reviews have become one of the most important influencing factors. This paper uses literature research and simple case studies to describe the definition, classification, and development process of online reviews, and then analyzes the mechanisms by which online web reviews influence consumers’ purchase intentions, and in doing so, summarizes the significance of this influence of online web reviews for companies and consumers.

Suggested Citation

  • YiHan Hu, 2022. "The Influence of Online Web Reviews on Consumers’ Purchase Intention," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 276-282, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_41
    DOI: 10.2991/978-94-6463-036-7_41
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