IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-036-7_272.html

Exploring the Market Opportunity for Healthy Semi-finished Meals in China

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Qichao Zheng

    (Shandong University, Business School)

  • Jiayi Wang

    (Zhejiang Zhoushan High School)

  • Liting Liu

    (Shanghai DTD Academy)

  • Jia Hu

    (North Cross School)

  • Ruoxuan Zhao

    (Ruoxuan Zhao, University of Bristol)

Abstract

Semi-prepared meal delivery services have been attracting attention in China due to its convenience and affordability. In China this market has great potential, estimated to grow to 516.5 billion yuan by 2023. One of the challenges faced by suppliers in this industry is matching specific meals with customers dietary needs and preferences. This paper seeks to explore consumers’ dietary and health related needs in this market, while proposing a third-party app which focuses on helping match customers and suppliers in the semi-prepared meal market. We look to test the desirability and feasibility of this solution by way of a survey of consumers and interviews with suppliers. We find that both consumers and suppliers would be willing to use this solution, in order to overcome costly challenges that presently limit the growth in this market.

Suggested Citation

  • Qichao Zheng & Jiayi Wang & Liting Liu & Jia Hu & Ruoxuan Zhao, 2022. "Exploring the Market Opportunity for Healthy Semi-finished Meals in China," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 1821-1826, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_272
    DOI: 10.2991/978-94-6463-036-7_272
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-036-7_272. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.