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Analysis of Cost Structure and Control of E-Commerce Enterprises - Taking Meituan as an Example

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Guangxuan Wu

    (Zhuhai Institute of Science and Technology)

  • Weiqun Wang

    (Shandong University)

  • Liang Xu

    (Qingdao Weiming High School)

Abstract

E-commerce, as a mainstream business model in the 21st century, has developed rapidly in China in the past two years. Various shopping websites have provided consumers with a large number of goods. However, the logistics management system is not perfect enough to keep up with the development speed of e-commerce, forming a delivery bottleneck. Based on this, this paper takes Meituan as an example and analyzes the cost control effect of Internet enterprises from three aspects, such as procurement, logistics and marketing, then summarizes its problems, and finally proposes corresponding cost control countermeasures by combining relevant information.

Suggested Citation

  • Guangxuan Wu & Weiqun Wang & Liang Xu, 2022. "Analysis of Cost Structure and Control of E-Commerce Enterprises - Taking Meituan as an Example," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 1684-1689, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_252
    DOI: 10.2991/978-94-6463-036-7_252
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