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A Study on the Development of Traditional Chinese Medicine Service Trade Facilitated by Digital Technology

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Rongjun Xie

    (Associate Professor of Wuhan Vocational College of Software and Engineering)

  • Meiqin Lv

    (Lecturer of Wuhan Vocational College of Software and Engineering)

Abstract

As a unique industry in China, traditional Chinese medicine is involved in the primary, secondary and tertiary industries, especially the medical treatment, health, scientific research and service. Targeted at the current conditions and problems of the traditional Chinese medicine service trade in China, this paper analyzes the mechanism that uses digital technology to help the development of traditional Chinese medicine service trade, including its close relationship with market competitiveness, health concepts, trade barriers and cultural heritage. This paper also proposes the countermeasures and suggestions for adaptation to the digitization of the traditional Chinese medicine service trade.

Suggested Citation

  • Rongjun Xie & Meiqin Lv, 2022. "A Study on the Development of Traditional Chinese Medicine Service Trade Facilitated by Digital Technology," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 1672-1677, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_250
    DOI: 10.2991/978-94-6463-036-7_250
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