Market Development Analysis of the Charging Service Industry from the Perspective of New Infrastructure

New energy vehicles are an important step in the transformation of the energy structure of today's society. The market for new energy vehicles is expanding, so whether the development status of the corresponding charging service market can meet the rising consumer demand has become a hot issue of social concern. This paper adopts PEST analysis to analyze the charging service market from four perspectives: political, economic, social, and technological. In the past three years, China has gradually incorporated the construction of the charging service industry into the scope of “new infrastructure” and introduced various policies to promote the high-quality development of the industrial economy, so the policy conditions are good, and the economic environment has also changed from the initial difficulty to the initial market-driven industrial development. The construction and technical conditions of the whole society are gradually suitable for the initial development of the charging service market in the process of continuous progress. Subsequently, this paper presents a detailed analysis of two business models of the charging service market, the charging pile model and the switching station model, with their different advantages and disadvantages. Finally, the study presents three problems found in the study: the overall profit model of the charging and switching market is still unclear, there is still some environmental pressure on charging and switching, and there is the uneven regional distribution of charging service infrastructure and corresponding suggestions. The study finds that the charging service market is developing well, and the two business models of charging pile and power exchange can complement each other under different scenarios and conditions.