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An Analysis of Internet Celebrity Economy Development Status in the Self-media Era

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Xiaoge Duan

    (Xi′an Institute of High Technology)

  • Lihong Du

    (Xi′an Institute of High Technology)

  • Teng Zhang

    (Xi′an Institute of High Technology)

Abstract

In recent years, the Internet celebrity industry has developed rapidly. However, there have been various problems that continue to bring it to the forefront. How long can the Internet celebrity economy be “popular”? This paper analyzes the basic model and development problems of the Internet celebrity economy, and puts forward reasonable suggestions for the current development of the Internet celebrity economy, which is of great significance for promoting the reasonable and healthy development of the Internet celebrity economy.

Suggested Citation

  • Xiaoge Duan & Lihong Du & Teng Zhang, 2022. "An Analysis of Internet Celebrity Economy Development Status in the Self-media Era," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 1553-1556, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_231
    DOI: 10.2991/978-94-6463-036-7_231
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