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A Study on the Impact of the 2022 Winter Olympics on the City Image of Zhangjiakou

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Yitong Huang

    (East China Normal University)

Abstract

Based on the customer perceived value theory, combined with the interview method, the perception factor of the influence of the city image of Zhangjiakou in the 2022 Winter Olympics is designed. Then, through the questionnaire survey method, the Z generation in Zhangjiakou City is the survey object, and the sample data is obtained. Finally, descriptive statistics, factor analysis, one-way ANOVA are used to comprehensively analyze the impact of the 2022 Winter Olympics on Zhangjiakou's urban image and the differences in the perception of Generation Z. The study found that the perception dimensions of the impact of the 2022 Winter Olympics on the image of the city of Zhangjiakou by Generation Z are from strong to weak: Ecological, Emotional, Economy, Political and Cultural. The comprehensive scores of Zhangjiakou's urban image perception among different age, monthly disposable income and education levels are significantly different.

Suggested Citation

  • Yitong Huang, 2022. "A Study on the Impact of the 2022 Winter Olympics on the City Image of Zhangjiakou," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 145-150, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_22
    DOI: 10.2991/978-94-6463-036-7_22
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