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Continuous Usage Intention of Artificial Intelligence (AI)-Enabled Mobile Banking: A Preliminary Study

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Yuyin Tang

    (Beijing Normal University at Zhuhai, International Business Faculty)

  • Siqi Jiang

    (Beijing Normal University at Zhuhai, International Business Faculty)

  • Jung Chieh Lee

    (Beijing Normal University at Zhuhai, International Business Faculty)

Abstract

As a ground-breaking application of financial technology, mobile banking can provide practical value to users and banks. Artificial intelligence (AI) has been widely studied in research related to mobile banking; however, the way in which the use of AI influences users’ continuance intention with respect to mobile banking has not been established from the perspective of an expectation confirmation model (ECM). To address this research gap, this paper develops a research model by integrating an ECM and two AI characteristic constructs, namely, perceived intelligence and perceived anthropomorphism, to explore users’ continuance intention. The model can provide theoretical advancements for AI-enabled mobile banking research.

Suggested Citation

  • Yuyin Tang & Siqi Jiang & Jung Chieh Lee, 2022. "Continuous Usage Intention of Artificial Intelligence (AI)-Enabled Mobile Banking: A Preliminary Study," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 135-139, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_20
    DOI: 10.2991/978-94-6463-036-7_20
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